This course is a work-study degree program designed to grow multi-disciplinary digital business talents and development, management of modern businesses in the digital economy. They earn and learn journey of our learners begins with an intensive 12-month coding Bootcamp where they will clock up on industry practitioners in over 2000 hours of guided training and personalized mentoring.

Learners will gain understanding of the digital economy and business models to create digital commerce venture using Lean Canvas methodology. Learners will identify innovative solutions, establish digital commerce strategy, facilitate product positioning, setup online store, and implement digital sales and marketing process to engage customers and stakeholders in a digitally enhanced environment. Learners will gain deep domain skills in digital marketing for online2offline customers’ engagement with social media marketing, content marketing, marketing analytics, search engine marketing and optimization. After the Bootcamp, our learners will gain business management knowledge and skills for sustainable business management including financial management, agile management, business accounting and business analytics.