Communication design, a dynamic field at the intersection of creativity and technology, plays a pivotal role in shaping how we interact, connect, and understand the world. Beyond its aesthetic appeal, communication design holds significant social importance by fostering empathy, promoting inclusivity, and driving positive change. In today's digital age, where information overload is common, effective communication design helps distill complex ideas into digestible, engaging visual narratives, ensuring messages resonate with diverse audiences.
1. Promoting Social Causes: Communication design serves as a powerful tool for advocacy, raising awareness about crucial social issues such as climate change, mental health, and social justice. Compelling visuals and graphics can evoke strong emotions and drive societal change.
2. Enhancing Cultural Understanding: In our globalized world, effective communication design bridges cultural gaps by translating ideas and concepts across languages and traditions, fostering mutual respect and understanding among diverse communities.
3. Encouraging Inclusivity:Through accessible design, communication professionals can ensure that information is available to everyone, regardless of disabilities. Inclusive design principles promote a more equitable society where everyone can participate fully.
4. Shaping Public Opinion:Communication design influences public perception, guiding attitudes towards important topics like politics, healthcare, and education. Welldesigned communication can challenge biases and stereotypes, promoting a more informed society.
1. Graphic Design: : Graphic designers create visual concepts to inspire, inform, and captivate consumers. They work on a variety of platforms, including advertising, websites, social media, and print media.
2. User Experience (UX) Design: UX designers focus on enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product, including websites and apps.
3. Brand Identity Design: Brand designers create the visual identity of organizations, shaping their brand through logos, typography, color schemes, and overall design aesthetics.
4. Motion Graphics: : Motion graphic designers use animation techniques to create visually engaging content for television, film, websites, and social media platforms.
5. Information Design: Information designers transform complex data into visually appealing and understandable graphics, making intricate information accessible to a wider audience.
6. Social Media Management: Communication designers skilled in social media management help businesses and organizations build and maintain their online presence, creating visually compelling content to engage audiences
In conclusion, communication design is not merely about aesthetics; it's a powerful force for social change and a thriving career path. Those passionate about blending creativity with technology can find a fulfilling journey in this field, shaping the future of communication while making a positive impact on society.
Sr. No | Course Name | Credits |
---|---|---|
1 | Effective Communication & Public Speaking | 2 |
2 | Introduction to Design - Design History, Theory & Applications | 2 |
3 | Design Drawing 1 | 4 |
4 | Design Fundamentals 1 (Colour) | 3 |
5 | Design Fundamentals 2 (Geometry) | 3 |
6 | Fundamentals of Design 4 (Form Space and Structure 1) | 4 |
7 | Material Exploration - Bio Materials | 4 |
8 | Workshop 1 (Carpentry/Metal) | 2 |
9 | Digital Design 1 | 2 |
10 | Sustainability Courses [Online, Self-Paced] | 4 |
11 | Community Service (Mandatory)# |
Sr. No | Course Name | Credits |
---|---|---|
1 | Stress & Anger Management | 2 |
2 | Applied Science in Design | 2 |
3 | Design Drawing 2 | 2 |
4 | Design Fundamentals 4 (Composition) | 3 |
5 | Design Fundamentals 5 (Form Space & Structure 2) | 4 |
6 | Art & Craft of North East India | 4 |
7 | Model Making & Fabrication | 2 |
8 | Workshop 2 (Bamboo/Ceramics) | 2 |
9 | Digital Design 2 | 2 |
10 | Sustainability Courses [Online, Self-Paced] | 4 |
11 | Community Service (Mandatory)# |
Sr. No | Course Name | Credits |
---|---|---|
1 | Time Management# (seminar & mandatory, pp/f grading) | |
2 | Applied Psychology & Consumer Behaviour | 4 |
3 | Environmental Science & Ecology | 4 |
4 | Ancient Indian Art and Architecture | 4 |
5 | History of Communication Design | 4 |
6 | Principles of Communication Design | 4 |
7 | Illustration & Storyboarding | 4 |
8 | Design Electives* | 2 |
9 | Sustainability Courses [Online, Self-Paced] | 2 |
10 | Internship (4 to 6 weeks) Optionals |
Sr. No | Course Name | Credits |
---|---|---|
1 | Introduction to Ethics | 2 |
2 | Introduction to Visual Communication & Gestalt Psychology | 3 |
3 | Simple Communication Design- Project | 4 |
4 | Communication Photography | 4 |
5 | Introduction to Typography | 2 |
6 | Print & Publication Design | 3 |
7 | Packaging Design | 4 |
8 | Introduction to Films | 2 |
9 | Design Electives* | 2 |
10 | Sustainability Courses [Online, Self-Paced] | 2 |
11 | Internship (4 to 6 weeks) Optionals |
Sr. No | Course Name | Credits |
---|---|---|
1 | Community Engagement & Social Responsibility (seminar)# | |
2 | Experience Design for Technology Enabled Solutions | 2 |
3 | Design Strategy & Management | 2 |
4 | Indian Approach to Sustainable Practices | 2 |
5 | Information Visualisation | 4 |
6 | Introduction to Motion Graphics & Animation | 4 |
7 | Film Making & Advertising | 4 |
8 | Design for Special Needs- Project | 6 |
9 | Industry Lecture Series (seminar)# | |
10 | Internship (6 to 8 weeks) Optionals |
Sr. No | Course Name | Credits |
---|---|---|
1 | Conflict Resolution & Crisis Management | 2 |
2 | Introduction to AR/VR | 2 |
3 | Consumer Behavior and Market Research | 2 |
4 | Design for Sustainability - Project | 6 |
5 | Computer Aided Communication Design | 2 |
6 | Branding & Identity - Events / Corporate | 4 |
7 | Semiotics & Wayfinding | 4 |
8 | Design Electives* | 2 |
9 | Industry Lecture Series (seminar)# | |
10 | Internship (6 to 8 weeks) Optionals |
Sr. No | Course Name | Credits |
---|---|---|
1 | Principles of Marketing & Business Models | 4 |
2 | Design for Promotion & Social Impact | 5 |
3 | Design Storytelling - Project | 8 |
4 | Introduction to Design Research | 3 |
5 | Design Electives* | 2 |
Sr. No | Course Name | Credits |
---|---|---|
1 | Intellectual Property Rights | 2 |
2 | Product Life Cycle Management | 4 |
2 | Keystone Graduation Project | 18 |